Having a small business is difficult. Not only are you competing with some industry giants in your field, but you’re probably also balancing the daily grind of working to not only sustain but to grow your brand. If this sounds difficult, it’s because it often is.

But, aren’t there some marketing tips that can help simplify and streamline what business is like? Yes, there are. And here at Flat Answering Service, we’re happy to reveal them to help move your business in the right direction.

8 Tips to Keep in Mind When Planning Your Marketing

How do you approach your yearly marketing plan? Perhaps you’re someone who isn’t that into planning, so you’re willing to wing it. But in all reality, planning is an essential part of keeping your business on the path to success.

Luckily, there are 8 tips that you can keep at the top of your mind to make sure that when you need some simple guidance, you have it ready.

1. Keep Your Budget Realistic – Just because your marketing budget isn’t quite as big as your potential competitors doesn’t meant that you have to settle for inferior results. Budget your marketing in a realistic way that maximizes impact and results, giving you the exposure and growth you need.
2. Make Your Website Matter – Your website is your 24/7 salesperson, so make sure it isn’t lacking in anything. Simple, effective designs are best, helping guide customers and help them find the information that you can’t provide in the middle of the night.
3. Gear Up for Mobile Use – Mobile use is on the rise, and if your website isn’t mobile-friendly, you’re missing out on a serious market segment that you should be taking advantage of.
4. List Your Business Where Appropriate – Increasingly, customers are turning to Google, Bing, Yelp, and other platforms to find legitimate businesses and if you aren’t listed, you might have problems. Register your business on each platform for better results.
5. Don’t Ignore Negative Reviews – Negative reviews aren’t going to go away, and if you don’t handle them, their impact might be even greater. Confront negativity head on to undercut their impact and continue to build the reputation you want your brand to have.
6. Step Up Your Social Media Presence – Your social media presence matters, especially in today’s marketplace. Keep customers engaged with announcements, new products, and blog posts from your site to make your brand increasingly present in their lives.
7. Make Technology Work for You – Why do work that you don’t have to when you have more important things to focus on? Instead, turn to automated processes that simplify straightforward tasks and free up your time to work on unique tasks that are vital for your company’s future.
8. Measure Results – If you aren’t measuring the difference that these strategies make in your business, you aren’t doing enough. Put proper measuring tools in practice before you begin, showing you how minor changes can make a big difference in your business.

Automating Your Business, the Simple Way

When it comes to automating processes and freeing up time, Flat Answering Service can help. Our leading answering services provide affordable customer service solutions that makes your company available 24/7, unlike your competitors.

For more information, call us at 800-500-5020 for more information about how essential our services can be for your business.