Great service is no longer something that you can choose to offer. After all, very few (if any) customers are going to want to come back to your business again and again if every time they do, they end up ignored or unhappy with the level of support they receive.

Your service department is an essential component of your business where customers can find the support they need, have their questions answered, and find help for any other needs they have.

But, how are you supposed to set up your service center for success? One simple way is to recognize both what you do and don’t want to do. And below, we’ll do just that.

3 of the Most Common Customer Service Problems 

One of the best ways to determine how you want to run your customer service is by recognizing, and subsequently avoiding, many of the common problems evident in countless customer service departments.

The three most foremost problems include:

• Lack of Availability – Nothing is more frustrating to a customer than a support staff that has extremely limited hours. It’s important to remember that customers might work during the hours your support desk is open. This makes it important to partner with a high-quality answering service so that customers can speak to a live person 24/7.
• Insufficient Skills – It’s too simple to put unqualified individuals on the support staff, especially because most customers will ask similar questions that staff members can provide the same answers to. But in many cases, unqualified staff members can frustrate customers, meaning they aren’t able to easily secure the support or information they need.
• Poor Support Systems – Some customers may call your company and need a call back at a later date. And if you’re using a poor system, you might leave some customers hanging in the lurch. As you can imagine, this will give customers a poor impression of your company.

Instead, Adapt Your Support Around Your Customers and Their Needs

The most obvious lesson to learn from these three common customer service problems is that whatever solution you choose, it should always be based upon your customer and their unique needs.

By doing so, you can ensure that your customer service department is functional and optimized to provide the highest level of support possible to your customers at all times. As a result, you’ll enjoy loyal customers who understand that going with your brand means going with a company dedicated to quality customer service (a value that will truly set you apart from your competitors).