5 Reasons Why You Need to Build an Email List for Your Business

Posted on January 30, 2015

For small- and medium-sized businesses, one of the most important elements of gaining the upper hand on your competitors is doing more than they do (and doing it at lower costs as well).

But all too often, marketing costs you both time and money you don’t have. Luckily, it doesn’t have to. In fact, when you turn to email marketing for your business, you can access clients and business you couldn’t otherwise.

However, there’s one thing you need to have for any successful list-building efforts. That, of course, is an email list.

There are actually countless reasons why you should build an email list for your business. In this article, we’re going to cover the top five reasons why you should start building your email list right now.

1. Boost Lead Generation Efforts 

Using email marketing for lead generation is great because clients or customers who have already provided their email are already interested in your products or services.

By simply reaching out to them to discuss what products or services you have available, you can help convert potential customers into paying, repeat customers.

2. Cost-Effective Marketing

Another great reason to build your list and focus on email marketing is that it’s a cost-effective way to reach more customers than you could through other marketing efforts. Acquisition costs are low (and practically nonexistent) and as a result, this trumps all other forms of marketing you might want to use (or have used in the past).

3. Following Up Generates Additional Sales 

Most emails are collected from previous customers, meaning that any marketing efforts you employ are going to be used to generate additional sales. This means securing repeat customers who might be interested in further products or services from you but simply haven’t made a purchase yet.

Following up with your customers via email also keeps your brand prevalent in the minds of all of your customers, encouraging repeat business that keeps your business on a path for growth.

4. Automate Your Marketing Efforts

There is a wide range of email marketing software available that ensures you spend less time emailing and more time focusing on what matters in your business. As a matter of fact, the ability to automate the process is part of what makes email marketing such an attractive form of marketing for businesses who don’t have the staff to do it themselves (or even for those who do).

 5. Build Relationships With Your Customers

The relationships you build with customers directly affect whether or not they will become repeat customers for your business. And, because consumers are growing increasingly cautious of Internet marketing, being able to build a relationship means setting your brand apart from your competitors.

An Email List is the Best Investment You’ll Make

When you take the time to build your email list, the return on your investment will be invaluable for your business.

Start your efforts today to build your business and generate automated, repeat results for your brand again and again.

Comments are closed.